{"product_id":"track-10-i-never-was-a-cowboy","title":"Track 10 - I Never was a Cowboy","description":"Made from 100% organic ring-spun cotton, this unisex t-shirt is a total must-have. It's high-quality, super comfy, and best of all—eco-friendly.\u003cbr\u003e\n\u003cbr\u003e\n**All hat. All attitude. Absolutely no interest in being a real cowboy.**\u003cbr\u003e\n\u003cbr\u003e\nMeet the man who brings a whole lot of 70s swagger without ever needing to ride a horse.\u003cbr\u003e\n\u003cbr\u003e\nInspired by the laid-back groove of *I Never Was a Cowboy*, this design captures the spirit of an era when sideburns were legendary, aviators were essential and suede jackets came with serious fringe.\u003cbr\u003e\n\u003cbr\u003e\nFeaturing a cool, moustachioed character in a wide-brimmed cowboy hat, oversized sunglasses, paisley shirt and fringed suede jacket, the artwork combines photorealistic character styling with a gritty, vintage screen-print finish.\u003cbr\u003e\n\u003cbr\u003e\nBurnt orange, faded cream and deep brown tones give it the feel of a forgotten 1970s record sleeve, brought back to life as a wearable piece of funk culture.\u003cbr\u003e\n\u003cbr\u003e\n**Never was a cowboy. 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